Capitalizing on its accessibility, modern infrastructure, natural environment, peaceful community, and significance in Philippine history, where Ilonggo freedom fighters celebrated triumph against Spain, the Municipality of Sta. Barbara entices an investment for the establishment of a retirement village.

The local government recognizes the labor productivity of returning or retiring Ilonggo caregivers Overseas Filipino Workers as an economic opportunity worth harnessing as a human resource pool for a retirement village. Ilonggo caregivers are well-recognized worldwide for their innate sensitivity to the care of the elderly and are sought after by governments with strong health care programs for employment.

The investment opportunity targets the growing market of expats and local senior citizens aged 65 and above, estimated at 5.8 million based on the 2020 census of the population. Three locations with a land area ranging from 14,000 to 110,000 square meters have been identified as suitable areas to establish a retirement village, possessing a comfortable, healthy, and safe living environment, and where robust social programming can function to create a sense of community for the healthy well-being of the aging population.

The village is designed with both congregate housing that has a selection of single or suite rooms and detached structures like one or two-bedroom units with provision for a companion or personal caregiver, complete with modern health facilities and equipment, transportation and security, housekeeping and laundry services, and provision for suppliers from local producers and service providers.

The local government of Santa Barbara has an enabling business environment with investment incentives for pioneering industry under the Municipal Investment and Incentive Code (MIIC).